Hi, I'mLuis Lomeli
Here is my one-page Marketing Portfolio where you can follow through my most memorable and impactful projects! Feel free to also contact me on LinkedIn!
Email Marketing
& Automation
Built and managed an email marketing automation system that turns social media viewers into email subscribers and potential customers, for music production brand Florida Cypher.
Marketing Analytics & Operations Intern
Built and managed marketing analytics and reporting systems that track performance, identify funnel and customer journey gaps, and turn marketing data into optimization and lifecycle strategies, for safety technology company Advanced Network Devices.
Development Marketing Intern
Built and launched new donor engagement systems, including subscription programs, audience segmentation, and automated email and SMS workflows, for mentorship non-profit organization Big Brothers Big Sisters of America.
Email Marketing
& Automation
Built and managed an email marketing automation system that turns social media viewers into email subscribers and potential customers, for music production brand Florida Cypher.f- Engineered end-to-end customer journeys from scratch, connecting 5+ software platforms to automate customer interactions, track behavior and data, and move users from YouTube engagement through purchase and fulfillment with a completely hands-free and automated system.- Launched and optimized the system with an existing 13,000+ subscriber email list.- Created simple landing pages with 55%+ conversion rates to collect emails from interested users.- Wrote and automated multiple 14-day and 30-day segmented email sequences focused on engagement and conversion optimization.- Improved performance of email open rates from 10–15% → 20–25% and click through rates from 0–1% → 3–5%.- Designed and developed a short interactive quiz to automatically and instantly match each person with the best personalized products for them.
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Development Marketing Intern
Built and launched new donor engagement systems, including subscription programs, audience segmentation, and automated email and SMS workflows, for mentorship non-profit organization Big Brothers Big Sisters of America.f- Helped launch the organization's first subscription-based service to improve long-term donor engagement and retention.- Built the organization's first automated 30-day post-event follow-up system using email and SMS marketing- Developed the organization’s first audience segmentation system across 4,000+ constituent records.- Analyzed marketing and constituent data to identify target audiences and actionable metrics, guiding campaign strategy and decision-making.- Created diverse customer journey workflows designed to increase engagement, repeat participation, and donations.- Introduced and implemented new CRM and marketing automation platforms, integrating them into organizational workflows and day-to-day marketing operations.- Assisted with event planning, preparation, execution, and hospitality as a staff member and volunteer at an in-person, organization-run event serving 200+ attendees.
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Marketing Analytics & Operations Intern
Built and managed marketing analytics and reporting systems that track performance, identify funnel and customer journey gaps, and turn marketing data into optimization and lifecycle strategies, for safety technology company Advanced Network Devices.f- Tracked and analyzed marketing performance across 6+ marketing platforms, identifying trends, tracking gaps, and optimization opportunities.- Built Google Sheets reporting models using pivot tables and formulas to organize marketing data and create performance reports.- Created the team's first 3+ live marketing dashboards and reporting templates to establish a consistent marketing data workflow.- Created a marketing KPI dictionary covering 30+ key metrics giving the team a consistent way to understand and discuss marketing performance.- Identified tracking gaps and funnel drop-off points to uncover opportunities to improve marketing performance and the customer journey.- Developed email automation, lifecycle, and funnel strategies based on marketing data and customer behavior.- Presented data findings and optimization recommendations to the 10+ member marketing team and provided website behavior insights to guide user experience improvements.- Conducted competitor research to identify market trends, marketing approaches, and opportunities for the company.
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