_{Hi, I'm}Luis Lomeli

Email Marketing
& Automation

Built and managed an email marketing automation system that turns social media viewers into email subscribers and potential customers, for music brand Florida Cypher.f- Launched and optimized the system with an existing 13,000+ subscriber email list.- Created simple landing pages with 55%+ conversion rates to collect emails from interested users.- Wrote and automated multiple 14-day and 30-day segmented email sequences focused on engagement and conversion optimization.- Improved performance of email open rates from 10–15% → 20–25% and click through rates from 0–1% → 3–5%.- Designed and developed a short interactive quiz to automatically and instantly match each person with the best personalized products for them.

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Development Marketing Intern

Built and launched new donor engagement systems, including subscription programs, audience segmentation, and automated email and SMS workflows, for mentorship non-profit organization Big Brothers Big Sisters of America.f- Helped launch the organization's first subscription-based service to improve long-term donor engagement and retention.- Built the organization's first automated 30-day post-event follow-up system using email and SMS marketing- Developed the organization’s first audience segmentation system across 4,000+ constituent records.Created diverse customer journey workflows designed to increase engagement, repeat participation, and donations.- Introduced and implemented new CRM and marketing automation platforms, integrating them into organizational workflows and day-to-day marketing operations.

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